2025 Annual Conference | October 12 - 15 | St. Charles, MO |
AgendaDevelop yourself personally and professionally through our outstanding conference programming. |
Tentative AgendaTentative Agenda as of August 27Use the below justification of attendance letter template to make a strong case to your supervisor for attending the conference. Justifying Conference Attendance Letter Template
We’re looking for a few more moderators to help sessions run smoothly. Whether it’s your first MASFAA or you’re a seasoned veteran, this is a great way to contribute without a major time commitment. Our sponsors and exhibitors will cover many slots, but we still need your help. Moderators will be contacted if selected. Sign up by September 5. |
PreconferenceStart your professional development before the conference even starts. All preconference activities will take place on Sunday, October 12. Make your selection for one of the free NASFAA Credentials or Director's Roundtable when you register.
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Special Guests/KeynoteMelanie Storey, President & CEO, NASFAA Melanie Storey is the president and CEO of the National Association of Student Financial Aid Administrators (NASFAA), beginning her tenure on May 1, 2025. With decades of experience in federal higher education policy, financial aid operations, and organizational leadership, Storey brings deep expertise and a steadfast commitment to advancing access and equity in higher education. Storey most recently served as director of policy implementation and oversight at the U.S. Department of Education's Office of Federal Student Aid (FSA), where she led cross-functional teams in translating federal policy into practice. She played a central role in implementing the FAFSA Simplification Act and the FUTURE Act, and contributed to major initiatives like federal student loan debt relief. She frequently represented FSA before congressional staff, administration officials, and higher education leaders. Before joining the Department, Storey led policy and strategy work at the College Board and served as director of national initiatives at the American Council on Education (ACE), where she supported national commissions, analyzed legislative proposals, and led public service campaigns. Earlier in her career, she was a policy analyst at the National Association of Independent Colleges and Universities (NAICU), conducting research and collaborating with government relations staff on federal policy proposals impacting private institutions. A proud first-generation college graduate and financial aid recipient, Storey earned a master's degree in public affairs from the Lyndon B. Johnson School at the University of Texas at Austin and holds bachelor's degrees in economics and public policy from Smith College.
Heidi Carl is the assistant vice provost and executive director of the division of financial aid at Purdue University. She has 28 years of financial aid, admissions, and enrollment management experience and has previously worked at Wabash College and the University of Indianapolis. Heidi earned her bachelor's degree in communications and her master's degree in higher education administration from Western Michigan University. She has served in several elected and volunteer roles at the state, regional, and national levels and is a past president of the Midwest Association of Student Financial Aid Administrators (MASFAA) and ISFAA (Indiana). She has served on NASFAA's Board of Directors as MASFAA regional representative and as chair of the Career Path Awareness for Financial Aid Administrators Thought Force. Heidi is committed to the people in our profession and helping to make critical changes to elevate the recognition and training for the unique skill set that is necessary for financial aid professionals of the future.
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